Metrics are measurable, numerical data like time spent on site or pages viewed. Conversions are data on how many users have completed a desired action on your site, for example buying a product or signing up for a newsletter. Dimensions are groups of user data that can be used to generate a report, such as their device type or location.

Imagine Sameer had 1,000 visitors to her website last week – 1,000 is a metric. 500 of those visitors are from India, 300 from Canada and 200 from Australia. Those countries are dimensions – they organise visitors into groups sharing common characteristics, such as their country of origin.

Finally, let’s say 300 of last week’s visitors signed up for Sameer’s newsletter. Those 300 signups are conversions – visitors who did something on Sameer’s website that is important for her business.

Contact for digital marketing services. Thanks.